Primitive
Primitive Skateboards at Skatestore
Primitive Skateboarding was founded in 2014 in Los Angeles by Paul Rodriguez, better known as P-Rod. It actually started back in 2008 as a skate shop and clothing line in Encino, set up by Paul together with childhood friends Heath Brinkley, Andy Netkin, and Jubal Jones. When Paul left Plan B Skateboards in 2013, he released a limited run of 500 gold-foil Primitive decks. They sold out almost instantly, which became the push to turn it into a full-fledged brand. From that point on, Primitive grew into one of the biggest names in street skating, racking up millions of views on videos like Encore and Never.
Primitive's team is stacked, with P-Rod himself leading the way. Alongside him, riders like Carlos Ribeiro, Tiago Lemos, Filipe Mota, and Miles Silvas represent the brand: skaters who guarantee technical street skating at the highest level.
Collabs
Primitive is just as well known for its collaborations as for its team. Besides partnerships with other brands, Primitive teamed up with the manga series Naruto for several deck lines featuring characters like Itachi and the Akatsuki clan, and released decks with artists like Outkast and Tupac Shakur. That mix of skateboarding, hip-hop, and pop culture has become a recognizable part of the Primitive identity.
Decks
Primitive regularly releases its own pro models with slightly different specs per rider. Each one made from high-quality 7-ply maple, featuring the bold, often playful graphics Primitive is known for.
Discover the latest Primitive Skateboards decks at Skatestore. Order easily online or visit one of our stores.