Founded by one of skateboarding’s most stylish riders, Keith Hufnagel, HUF has been about authenticity from day one. What began as a small shop in San Francisco has grown into one of the most influential brands in skate and streetwear culture, and at Skatestore, you’ll find a curated selection of the best HUF has to offer.
Keith ‘HUF’ Hufnagel
Keith Hufnagel grew up skateboarding through the streets of New York in the 1980s, surrounded by a mix of hip-hop, punk rock, graffiti, and raw city energy. After moving to California to pursue his skate career, he opened a small boutique in San Francisco carrying emerging skate brands like Supreme.
Soon, Keith began creating his own gear under the name HUF. The brand quickly cemented itself in the skate and streetwear world with high-quality tees, hoodies, jackets, hats, jewelry, and more. Over the years, HUF has dropped unforgettable collaborations with the likes of The Smashing Pumpkins, Thrasher, Realtree, Mickey Mouse, Greddy, and many others.
HUF Skate Team
If you want proof that HUF is the real deal, just look at its team. The HUF skate roster features heavy hitters such as Brad Cromer, Mason Silva, Nick Matthews, Carl Aikens, Erik Herrera, and Cyrus Bennett, alongside past legends like Dylan Rieder and Pablo Ramirez who helped shape modern skateboarding’s style and edge.
This is a brand backed by some of the most influential names on a board.
Shop HUF at Skatestore
Discover our curated selection of HUF clothing, accessories. Whether you’re into clean basics, bold graphics, or limited-edition collabs, Skatestore has the HUF pieces to elevate your kit.
HUF forever.
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