Prime was founded in 1930 by an Italian-American named Ceasare Tuccinardi. Back then his business was handcrafting furniture. Skateboards weren’t made yet in that time. By 1964 they started to curve and press wood. Prime eventually began pressing wood for early skateboard brands like Madrid and Z Products. Four years later Prime became one of the earliest mass producers of skateboards. In 1988, Steve Rocco and Rodney Mullen went over to Prime and started to work closely to perfect the modern day skateboard.
Prime puts their dedication into every skateboard product they make. Prime makes a full range of products, including 100% handcrafted quality boards.