Cliché was founded in 1997 by Jeremie Daclin. It started when Daclin decided to make gear that suit the styles of his friends and the local skaters in Lyon. Cliché was about three things: photography, Europe and all types of skateboarding. Cliché’s boards are made of 7-ply maple and suit both beginning and pro skateboarders. Cliché also has complete boards for the ones that wants to ride the streets right away. Skatestore has a great selection of Cliché boards for you. Choose yours here in the webshop or pick it up in one of our physical stores.